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Dealership History
 | Our story begins when family patriarch
Stewart Esplen became a GM dealer back in 1962, but his Etobicoke-based
company really took off in the early '70s after purchasing Humberview
Chevrolet at 3200 Bloor St. W. which would not only become his company's
flagship, but was also where he first entered the auto industry as a
salesman in 1954. The Humberview location quickly became one of Canada's
most successful GM dealerships, winning General Motors' most
prestigious award, the Triple Crown, 22 times over the past 28 years. "As a second generation member of this business, I duplicated the model that my father Stewart started," says John Esplen. "We're about repeat business. Others say it and we do it, when you look at the negative history of the auto industry, it was all too often they sell you a car and you never hear from them again. But we want to maintain the relationship with the owner throughout the life of the vehicle." |
Stewart Esplen expanded Humberview's operations, now including:
Humberview Truck
Humberview Buick GMC
Humberview Chevrolet
Humberview Motorsports
Applewood Chevrolet Cadillac Buick GMC
Midtown Audi Toronto
Agincourt Autohaus
Orangeville Honda
Cooksville Hyundai
Cooksville Dodge
City Buick Chevrolet Cadillac GMC
Avenue Nissan
Foster KIA
AutoPark
At every expansion, Humberview sets its roots in the local community, hoping to become more than just another business by contributing to the neighborhood. Newcomer Avenue Nissan has become involved in charitable sidewalk sales and working with Mothers Against Drunk Drivers, while Humberview recently raised $60,000 for the United Way with employees organizing bake sales and even climbing the CN Tower. They've also made many a child's year with their "Good Sports Initiative" which sponsors local hockey, baseball and t-ball teams. John Esplen attributes the majority of Humberview's momentum to his dedicated and well-trained staff, some of whom have been with the company for up to 30 years. "Our goal is constantly seeking the best people in the marketplace to serve and run our business and the customer ultimately benefits from that," Esplen says, noting one full-time employee is tasked solely with scouting for new team members. "There's a car dealership on every corner. The products, the building, the services, we all kind of supply the same things. What really makes the difference is the people. We have a higher quality of people that can deliver at a level in excess of what our competition does."
1650 The Queensway
TORONTO,
ON
M8Z 1X1